WhatsApp API vs Business App

whatsapp business app is great for small business owners that want to use a separate whatsapp account for their business requirements whatsapp api account allows business owners to integrate apps, automate workflows and build and engage their audience using third party apps like peach here's a quick reference on the differences between these two types of accounts whatsapp api whatsapp business app broadcast limit unlimited user / day 512 contacts multi user access unlimited users upto 5 users multi device support unlimited if you use platforms like peach upto 5 devices app access no can only be accessed via official facebook partners like peach can be accessed via native apps automation yes no reach any user irrespective of whether they've saved your number or not only saved contacts green tick verification yes no clickable messages yes no