WhatsApp Business App is great for small business owners that want to use a separate WhatsApp account for their business requirements. WhatsApp API account allows business owners to integrate apps, automate workflows and build and engage their audience using third-party apps like 

Here's a quick reference on the differences between these two types of accounts

WhatsApp API vs Business App

Benefits of WhatsApp API

WhatsApp Business API

Peach Helpdesk

Product Overview

Phone Number Requirements

Meta Business Manager Account

Payment Method on Meta

Connect your WhatsApp Account to Peach

Getting Started with Peach

Low Code UI App

Conversational App

Messaging API

Developers

Building an App

Sharing and distributing Apps

Webhooks

Peach Apps

Broadcasts and Chats

WhatsApp Account Types

Message Formats

Messaging Tiers

Message Quality Score

WhatsApp Business Platform

FAQs

Contact Us

	WhatsApp API	WhatsApp Business App
Broadcast Limit	Unlimited User / Day	512 Contacts
Multi-user Access	Unlimited Users	Upto 5 Users
Multi-device Support	Unlimited if you use platforms like Peach	Upto 5 Devices
App access	No. Can only be accessed via official Facebook partners like Peach	Can be accessed via native apps
Automation	Yes	No
Reach	Any User Irrespective of whether they've Saved Your Number or Not	Only Saved Contacts
Green-tick Verification	Yes	No
Clickable Messages	Yes	No