Benefits of WhatsApp API
WhatsApp Business API is a programmable API, launched by Facebook in 2018 allowing businesses to Broadcast & receive Unlimited messages to a Global audience & drive better customer experiences on WhatsApp.
By connecting your WhatsApp Business API account with an official WhatsApp Marketing platform like Peach, you can:
- Broadcast promotional messages to unlimited users on WhatsApp
- Personalization of messages at scale
- Get Verified Green Tick on WhatsApp to boost Business Authenticity
- Multi-agent access for customer conversation management
- Integrations with tools like CRM, analytics, and third-party apps for logistics, marketing and more
- Send retargeting broadcast campaigns
In addition, API can enable you to set up smart automation like broadcasts, abandoned cart recovery notifications, order status alerts, feedback sequences, product review requests, and more.