Broadcasts

15min

Peach Broadcasts 🚀

Peach Broadcasts is your gateway to building and growing your audience on WhatsApp. From launching impactful broadcast campaigns to creating and approving WhatsApp templates, personalizing your messages, and understanding the components, Peach Broadcasts empowers you to connect with your audience like never before.

Explore the following videos to deep dive into Peach Broadcasts:

  1. Creating and Approving WhatsApp Templates ✅: Understand how to design structured, engaging messages for your campaigns. Watch the Video
  2. Personalizing Templates 🌟: Discover the art of making every message feel tailor-made for your audience. Watch the Video
  3. Understanding Template Components 🧩: Get insights into the different elements that make up effective WhatsApp templates. Watch the Video
  4. Launching Broadcast Campaigns 📣:
    1. Learn how to easily reach a wide audience with your messages. Watch the Video
    2. Learn how to launch Smart Broadcasts: Watch the video
  5. Exploring Language Variations 🌐: Find out how to target diverse audiences with multilingual campaigns. Watch the Video



Creation of WhatsApp Templates and Components

  1. Designing WhatsApp Templates:
    • Templates are structured messages composed of various components.
    • Components include a header, message body, and buttons designed for specific actions.
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  1. Components of a WhatsApp Template:
    • Header:
      • The header is the topmost section and supports media types such as images, videos, or documents.
      • Note: Media can be added only after template approval.
    • Message Body:
      • This section contains the main content.
      • Ensure clarity, conciseness, and adherence to WhatsApp’s guidelines.
    • Copy Code Button:
      • Allows users to copy codes (e.g., discount, referral, or verification codes) to their clipboard.
    • URL Button:
      • Redirects users to specific web pages (e.g., product pages, or informational resources).
    • Phone Button:
      • Enables users to call a specified phone number with a single click.
    • Quick Reply Button:
      • Provides users with pre-defined response options (e.g., Yes/No or time slot selection).
      • Subsequent messages can follow based on the user's selection.
  2. Steps to Create a WhatsApp Template:
    • Add Components:
      • Include media for the header, message content in the body, and buttons as needed.
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  1. Review for Compliance:
    • Check for compliance with WhatsApp’s restrictions (e.g., file sizes, formats, and button limitations).
  2. Perform Quality Checks:
    • Verify content accuracy, formatting, and adherence to guidelines.
    • Note: Templates cannot be edited post-approval.
  3. Submit for Approval:
    • Submit the template via Peach interface and await approval.
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  1. Using Approved Templates:
    • Once approved, locate the template in the approved list.
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  • Add header media as per specifications and use the template for campaigns.
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Setting Up Your First Broadcast Campaign

  • Understanding Broadcast Campaigns:
    1. Broadcast campaigns enable the mass sending of messages.
    2. Prerequisites:
      • A contact list in CSV format or uploaded on Peach.
      • An approved message template.
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  • Accessing the Broadcast Campaign Tool:
    • Log in to the Peach dashboard.
    • Navigate to Broadcasts > Instant Broadcast or Smart Broadcast.
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  • Creating a Campaign:
    • Name your campaign for easy identification.
    • Click Create to proceed.
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  • Selecting Your Audience:
    • Choosing a Message Template: Select an approved template aligned with campaign goals and audience expectations.
    • Choose an existing contact list or upload a new one in CSV format.
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  • Scheduling the Campaign:
    • Instant Broadcast: Deliver messages all at once or Split delivery over multiple days.
    • Smart Broadcast: Choose Start Date and End Date (Minimum of 2-3 days Compulsory).
    • Define start and end times for the campaign.
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  • Launching the Campaign:
    • Review all setup details.
    • Click Launch.
    • Monitor the status: Queued - Awaiting deployment, Done - Campaign live.
  • Tracking Engagement:
    • Overview: Track performance metrics.
    • Activity: Analyze engagement summaries.
    • Responses: Monitor replies from the audience(For Instant Broadcast).
    • Runs: Delivery of Messages split across a day.
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Broadcast Issues

1. Template Rejections 

  • WhatsApp templates are rejected due to formatting errors or policy violations. Review WhatsApp's template guidelines carefully.
  • Correct any errors in the content, such as missing placeholders or inappropriate language. Create a new template after making necessary adjustments.

2. Cancellation of Smart Broadcast Campaigns

  • After a smart broadcast campaign is launched, you can cancel its ongoing runs from the Runs tab within the Smart Broadcasts section.
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3. Encoding Issues with CSV File Upload

  • Encoding issues might occur while using Microsoft Excel for creating and downloading the CSV list.
  • Use Google Sheets for CSV file creation and encourage customers to do the same for better compatibility.



Best Practices for Broadcast Campaigns

  1. Preparation:
    • Upload and verify contact lists in advance.
    • Ensure message templates are approved.
  2. Audience Segmentation:
    • Target specific segments for improved engagement.
  3. Monitoring Performance:
    • Regularly review campaign metrics and respond promptly to audience queries.
  4. Scheduling Optimization:
    • Consider audience availability and avoid off-hour messaging.
  5. Post-Campaign Analysis:
    • Use activity summaries to refine strategies for future campaigns.



Important Notes

1. WhatsApp Template Creation:

For UI Apps: Templates should include a Flow button.

For AI Journeys: Templates should be set up with Reply Automation.

2. Smart Broadcasts:

If the customer has an AI agent setup, ensure Reply Automation is configured when sending smart broadcasts.

Updated 06 Jan 2025
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